Schedule

October 18th - 20th, 2015

The BOLO digital marketing conference schedule is subject to change at any time. 

Below is the initial conference schedule. Be sure to check back often as we are announcing new sessions and speakers daily!

Day 1
18 Oct 2015

3P Track

Each year, BOLO features a special series of presentations called the 3P Track. This series focuses on top business issues facing our agencies and creating a foundation of growth. For 2015, we are focusing on the agency workplace and including topics on recruiting and retaining quality talent, optimizing your workplace for creativity and productivity, and how to safeguard against disintermediation within the industry. This pre-conference track is offered exclusively to agency partners, presidents, and principals …and seats are limited to just 60. This specialized track will be held on October 18th at the AVNET room in McCord Hall on the Arizona...
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Practitioner Track

New at the 2015 BOLO digital marketing conference: the Practitioner track. This specialized pre-conference track will focus on the strategic elements of creating interesting and thought-provoking customer engagement over a variety of platforms and digital marketing areas. This pre-conference event will be held at the meeting space in the Graduate Hotel in Tempe, AZ and is open to all strategists, creatives, social media managers, account managers, and other non-3P employees. Seats are limited so be sure to request a spot when registering for the BOLO 2015 digital marketing conference!

Hathway – Transformation Mobile Strategies

PRACTITIONER TRACK

Create Transformational Mobile Strategies With This Simple Framework. Presented by Jesse Dundon and Kevin Rice of Hathway. Many brands don’t realize their greatest challenge in transforming their business is prioritizing their mobile initiatives. Once priorities are established and framework laid, the intimate nature of mobile as a communication channel opens up a wealth of opportunity for brands to: Engage audiences, Create consumer-customized and contextually relevant experiences, propel viewers through the customer lifecycle, and influence key decisions across the path-to-purchase. In this interactive workshop, Hathway CEO Jesse Dundon and CSMO Kevin Rice guide you through a unique process for creating mobile strategies and drawing tactical roadmaps. Regardless of your industry, you will emerge with a universal framework for identifying and prioritizing mobile feature sets to exponentially impact your business.
Jesse Dundon a speaker at the BOLO digital marketing conference
Jesse Dundon
Kevin Rice a speaker at the BOLO digital marketing conference
Kevin Rice

Ross Perlin – The New Rules of Work Should Work for You

3P TRACK

The Old World of Work was distinct from the rest of life and done for a salary — it was comparatively stable, predictable, fixed in time and space. Work today couldn’t be more different: it can happen anywhere at any time, its rhythm is gig to gig, and it’s all about causes and movements. It’s because of this disconnect that employers see a Talent Shortage, and millennials see an Opportunity Shortage, facing an unequal, chaotic internship economy and an “experience paradox”: how to "get experience" if you don’t have it already. Young people are deeply prepared for the new rules of work — but in return for their flexibility, mobility, and dedication, they're hungry for time, freedom, inspiration, and “flexicurity”, not to mention a real income. Let’s close the gap between Old Work and New Work — and explode the myth of a Talent Shortage.
Ross Perlin a speaker at the BOLO digital marketing conference
Ross Perlin

Lindsey Kaufman – Out in the Open: Communal Workspace and Our Future in It

3P TRACK

Not so long ago, the average office worker would look up from their cubicle desk at the beams of light radiating from the corner office and think, “Someday. Someday I’ll be there.” Maybe they daydreamed of the Eames chair they’d sit in or the private calls they’d make. Today, finding a corner office is almost like finding a Chupacabra. It’s the stuff of lore. Okay, some do still exist. But they are rapidly going the way of the Dodo. The majority of us now find ourselves in an open-plan office. Some of us happily, some kicking-and-screamingly. It’s being sold as “collaborative” and is said to aid in fostering “ease of interaction” amongst employees. Yet many of us reside in the town of Distractionville, USA, which borders Unproductive City. But the reality is this design is here to stay. We’ll explore the good, bad and worse sides of the wall-less workplace and discuss how we can make it a better place to live and work in. After all, we’re in it together. Literally.
Lindsey Kaufman a speaker at the BOLO digital marketing conference
Lindsey Kaufman

Marli Mesibov – Surprise! You’re a Content “Engineer”

PRACTITIONER TRACK

How many times have you worked on a project, and suddenly been asked to choose a content management system - or worse, found the content management system already chosen is completely inadequate? There are a lot of CMSes out there. Since many organizations choose the CMS before determining the content needs, there are a lot of CMSes that aren't working out. In this talk, we'll explore how much technology you really needs to understand in order to select the right CMS for your project, and why it is that we have so many CMS choices to begin with. We'll learn:

What it means to be a content "engineer"
How to stay up-to-date on CMS technology
How much tech knowledge is "enough"
How to interface with development teams on tech-heavy projects
Marli Mesibov a speaker at the BOLO digital marketing conference
Marli Mesibov

Rooftop Welcome Reception

After the 3P and Practitioner tracks there will be a welcome cocktail reception at the rooftop bar at the Graduate Hotel. Come meet up, mingle, and kick off the conference with a bang!
Day 2
19 Oct 2015

Breakfast – Brought to you by FunctionFox

Enjoy a full breakfast catered by Culinary Dropout at the Yard before the Monday sessions begin! The Breakfast Keynote is brought to you by FunctionFox

Gareth Kay – The Pursuit of Wicked Problems

For most companies, the easy problems have been solved. The systems and infrastructures to address them have been put in place. Yet problems still exist: problems that stop businesses from growing and reaching their full potential. These remaining problems are different. They’re called ‘wicked problems’. Wicked problems emerge when businesses have to deal with something new or something that requires change. There is no consensus on what the root problem is or how to solve it. They are fundamentally different to other types of problems and, as a result, have to be approached differently. For most companies, the easy problems...
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Gareth Kay a speaker at the BOLO digital marketing conference
Gareth Kay

Dr. Bob Deutsch – Co-Authoring a Narrative

A REQUIREMENT FOR DIGITAL SUCCESS: Go From Selling To Co-Authoring a Narrative. Since the advent of digital, marketers have said the ground has shifted under their feet. But from the point of view of people as people (and not just as consumers), much of the past still remains. After all, the human mind and its subjective ways have not changed in tens of thousands of years, and marketing messages must adapt to the nature of mind. But there has been one contemporary contextual change: We have gone from a world of product-as-brand to a world of person-as-brand. If marketers are...
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Bob Deutsch a speaker at the BOLO digital marketing conference
Dr. Bob Deutsch

Brittany Hodak – Being the Best at Everything is Overrated

Being the Best at Everything is Overrated (And Impossible!): How to Identify and Dominate A Niche to Bolster your Business. Amidst ever-increasing agency competition and expanding in-house teams, it’s becoming more and more difficult to stand out. Instead of touting a shop as a one-stop-shop or an all-inclusive solution for brands, I will give step-by-step instructions for creating a compelling, defendable niche to “own.” Once an agency has identified what it is uniquely the best at delivering, a narrative can be crafted to show potential clients why they NEED that thing…and why the agency is the best partner in the...
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Brittany Hodak a speaker at the BOLO digital marketing conference
Brittany Hodak

Volvo and Myjive – Panel Discussion

Presented by Elliott Antal and Brett McCoy of Myjive and Brandon Borgna of Volvo. More session information coming soon!
Brandon Borgna a speaker at the BOLO digital marketing conference
Brandon Borgna
Elliot Antal a speaker at the BOLO digital marketing conference
Elliott Antal
BrettMcCoy a speaker at the BOLO digital marketing conference
Brett McCoy

Nathan Safran – The Content that Moves People to Buy

Plenty of industry research has been published about the content marketing tactics marketers use to capture and convert traffic. Far less has been published about the types of content that actually resonate with consumers. In this session, Nathan Safran, former Forrester Research Analyst and CEO of Blue Nile Research, will present new research on how consumers use online content in their research and buying process. Nathan will examine the kinds of content that resonate most, how distinct content types appeal to different personalities and highlight differences in how B2C vs. B2B buyers leverage content in their buying journey.
Nathan Safran

Claire Friedman – Being Fucking Stupid

Your campaign was great until everyone got scared of looking dumb. Be confident with your stupid ideas. Your final product should be stupid too.
Claire Friedman a speaker at the BOLO digital marketing conference
Claire Friedman

Matt Cronin – WoM Insight at the Core

WoM insight at the core of strategy and performance optimization. As advertising professionals we’re initially trained and then continually honing our ability to change perceptions and influence consumer behaviors through established advertising channels. Yet consumer behavior is most influenced by word-of-mouth. In this session we’ll explore techniques used to understand how online WoM can be used to gather valuable insights to directly inform marketing strategy and improve performance results.
Matt Cronin a speaker at the BOLO digital marketing conference
Matt Cronin

John Hall – Influencing Decision Makers

How to dominate your industry by influencing decision makers. Gaining trust, influencing decision makers, and differentiating your product or service are vital to being successful. Content can play a large role in informing consumers, overcoming sales barriers, and establishing credibility for your brand. Furthermore, content is a nonpromotional way to talk about your brand and enable customers to picture themselves solving their problems using what you have to offer. John Hall, Cofounder and CEO of Influence & Co., will discuss how you can leverage your company’s expertise and raise key employees brands to achieve all of the above. He’ll also...
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John Hall a speaker at the BOLO digital marketing conference
John Hall

Erik Muendel – How Creative Technology is Changing Brand Storytelling

GENERAL SESSION BREAKOUT

Brands are constantly looking for new ways to connect with their audiences. New creative technologies like virtual reality and robotics are allowing consumers to not only see a brand's message, but physically experience it from new and exciting perspectives. From engagement to shareable content, Erik Muendel will discuss why brands are making interactive experiences an imperative -- and what ultimately drives their success.
Erik Muendel a speaker at the BOLO digital marketing conference
Erik Muendel

Greg Perlstein – Moving Millennials to Action

GENERAL SESSION BREAKOUT

Moving Millennials to Action: Using digital tools to get young people to care about your brand or cause. There are 80 million millennials in the U.S. and they've just eclipsed baby boomers as the most populous generation, but most organizations still don't know how to reach them. In this session, we'll explore digital tactics for creating authentic connections with millennials. Let's talk communications strategy, influencers, and SMS (don't rule it out just yet). TMI is the strategy arm of DoSomething.org, one of the largest global organizations for young people and social change. DoSomething.org's 3.6 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else.
Greg Perlstein a speaker at the BOLO digital marketing conference
Greg Perlstein

Lisa Colantuono – How To Pitch Persuasively

BUSINESS DEVELOPMENT BREAKOUT

Understand the science of how the brain processes information and how that can impact your pitch presentations. Learn how to structure your presentations to have your audience adopting your ideas as their own. Become the center of attraction (rather than the center of attention) and hear “yes” more often by developing persuasive pitches without selling anything.

- Learn the three main parts of the brain and how it engages or disengages during a presentation.
- Find out how to best engage your audience through the power of story and avoid pitch flaws.
- Understand proper presentation structure in order to pitch persuasively.
Lisa Colantuono a speaker at the BOLO 2015 digital marketing conference
Lisa Colantuono

James Nord – Fohr Card

GENERAL SESSION BREAKOUT

Session information coming soon!
James Nord a speaker at the BOLO digital marketing conference
James Nord

Monday Night Cocktail Hour – Brought to you by Paprika

Come relax, take a load off, and mingle with fellow BOLO attendees and speakers at the Monday Night Cocktail Hour. Brought to you by Paprika
Day 3
20 Oct 2015

More sessions coming soon!

Stay tuned for more session information!

Adam Rymer & Amy Venier – Legendary Digital Networks

Session description available soon!
Amy Venier a speaker at the BOLO digital marketing conference
Amy Venier
Adam Rymer a speaker at the BOLO digital marketing conference
Adam Rymer

Naama Bloom – Storytelling for Marketers

Learn how HelloFlo used customer insights to create content that was memorable and shareable. Why emotional resonance in the most important factor when telling a story and where you need to look for customer insights. Hint: Not in focus groups.
Naama Bloom a speaker at the BOLO digital marketing conference
Naama Bloom

Matt Britton – MRY

As advertising professionals we’re initially trained and then continually honing our ability to change perceptions and influence consumer behaviors through established advertising channels. Yet consumer behavior is most influenced by word-of-mouth. In this session we’ll explore techniques used to understand how online WoM can be used to gather valuable insights to directly inform marketing strategy and improve performance results.
Matt Britton a speaker at the BOLO digital marketing conference
Matt Britton

Yvonne Tocquigny – ROI on Creativity

What is the ROI on creativity today? Marketers are placing increasing focus on investing in tools, databases, and process. But where’s the creativity? What is the role of creativity in today’s successful marketing plans, and what should you spend to get it?
Yvonne Tocquigny a speaker at the BOLO digital marketing conference
Yvonne Tocquigny

Gravity – Big Business from Niche Markets

Presented by Luba Tolkachyov and Yuriy Boykiv of Gravity. Learn how a deep understanding of the competitive market place can position your business for success.
Luba Tolkachyov a speaker at the BOLO digital marketing conference
Luba Tolkachyov
Yuriy Boykiv a speaker at the BOLO digital marketing conference
Yuriy Boykiv

Ben Peters – Struck

Session description available soon!
Ben Peters a speaker at the BOLO digital marketing conference
Ben Peters

Michael Kaushansky – Havas

Session information coming soon!
Michael Kaushansky a speaker at the BOLO digital marketing conference
Michael Kaushansky

John Baker – Mirum

Session information available soon!
John Baker a speaker at the BOLO digital marketing conference
John Baker

Ben Berkley – Your Friend In Digital Marketing: How ‘The Onion’ Is Not That And Will Crush You

Offering a break from listening to better-dressed people making up phrases like “immersive synergism” and “agile ideation,” America’s Finest News Source brings a rare behind-the-scenes look at how it produces, promotes, and presents its objectively superior content, and shares a few valuable lessons about engaging audiences, standing out among competitors, and creating a valuable and respected product, which are all things they do better than you.
Ben Berkley a speaker at the BOLO digital marketing conference
Ben Berkley

BOLO Digital Marketing Conference

BOLO is a digital marketing conference taking place October 18th-20th in Tempe, AZ