Schedule

October 18th - 20th, 2015

The BOLO digital marketing conference schedule is subject to change at any time. 

Below is the initial conference schedule. Be sure to check back often as we are announcing new sessions and speakers daily!

Day 1
18 Oct 2015

3P Track

Each year, BOLO features a special series of presentations called the 3P Track. This series focuses on top business issues facing our agencies and creating a foundation of growth. For 2015, we are focusing on the agency workplace and including topics on recruiting and retaining quality talent, optimizing your workplace for creativity and productivity, and how to safeguard against disintermediation within the industry. This pre-conference track is offered exclusively to agency partners, presidents, and principals …and seats are limited to just 60. This specialized track will be held on October 18th at the AVNET room in McCord Hall on the Arizona...
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Michael Farmer a speaker at the BOLO digital marketing conference
Michael Farmer
Lindsey Kaufman a speaker at the BOLO digital marketing conference
Lindsey Kaufman
Ross Perlin a speaker at the BOLO digital marketing conference
Ross Perlin

Applied Strategy Track

New at the 2015 BOLO digital marketing conference: the Applied Strategy track. This specialized conference track will focus on the strategic elements of creating interesting and thought-provoking customer engagement over a variety of platforms and digital marketing areas. This series will be held at the meeting space in the Graduate Hotel in Tempe, AZ and is open to all strategists, creatives, social media managers, account managers, and other non-3P employees. Seats are limited so be sure to request a spot when registering for the BOLO 2015 digital marketing conference!
Alaisdair Lloyd-Jones a speaker at the BOLO digital marketing conference
Alasdair Lloyd-Jones
Marli Mesibov a speaker at the BOLO digital marketing conference
Marli Mesibov
Jesse Dundon a speaker at the BOLO digital marketing conference
Jesse Dundon
Kevin Rice a speaker at the BOLO digital marketing conference
Kevin Rice

Rooftop Welcome Reception

After the 3P and Applied Strategy tracks there will be a welcome cocktail reception at the rooftop bar at the Graduate Hotel. Come meet up, mingle, and kick off the conference with a bang!
Day 2
19 Oct 2015

Breakfast – Brought to you by FunctionFox

Enjoy a full breakfast catered by Culinary Dropout at the Yard before the Monday sessions begin! The Breakfast Keynote is brought to you by FunctionFox

Gareth Kay – The Pursuit of Wicked Problems

For most companies, the easy problems have been solved. The systems and infrastructures to address them have been put in place. Yet problems still exist: problems that stop businesses from growing and reaching their full potential. These remaining problems are different. They’re called ‘wicked problems’. Wicked problems emerge when businesses have to deal with something new or something that requires change. There is no consensus on what the root problem is or how to solve it. They are fundamentally different to other types of problems and, as a result, have to be approached differently. This talk will be a story...
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Gareth Kay a speaker at the BOLO digital marketing conference
Gareth Kay

Dr. Bob Deutsch – Co-Authoring a Narrative

A REQUIREMENT FOR DIGITAL SUCCESS: Go From Selling To Co-Authoring a Narrative. Since the advent of digital, marketers have said the ground has shifted under their feet. But from the point of view of people as people (and not just as consumers), much of the past still remains. After all, the human mind and its subjective ways have not changed in tens of thousands of years, and marketing messages must adapt to the nature of mind. But there has been one contemporary contextual change: We have gone from a world of product-as-brand to a world of person-as-brand. If marketers are...
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Bob Deutsch a speaker at the BOLO digital marketing conference
Dr. Bob Deutsch

Brittany Hodak – Being the Best at Everything is Overrated

Being the Best at Everything is Overrated (And Impossible!): How to Identify and Dominate A Niche to Bolster your Business. Amidst ever-increasing agency competition and expanding in-house teams, it’s becoming more and more difficult to stand out. Instead of touting a shop as a one-stop-shop or an all-inclusive solution for brands, I will give step-by-step instructions for creating a compelling, defendable niche to “own.” Once an agency has identified what it is uniquely the best at delivering, a narrative can be crafted to show potential clients why they NEED that thing…and why the agency is the best partner in the...
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Brittany Hodak a speaker at the BOLO digital marketing conference
Brittany Hodak

Client-Agency Relationship in a B2B Content-Driven World

A client-agency relationship is built on trust and nowhere is that more apparent then in the fast paced world of digital marketing where content needs to be timely and relevant. There isn’t enough time to review every piece of content so how do clients & agencies delicately balance trust and control. Volvo Trucks NA and Myjive, Inc. discuss their real world relationship and how they continue to innovative, be flexible, and carry a consistent voice across a variety of media. Join Volvo's Brandon Borgna and Myjive's Elliott Antal and Brett McCoy in this panel discussion and learn how to better your client-agency relationship while still creating effective and exciting B2B content.
Brandon Borgna a speaker at the BOLO digital marketing conference
Brandon Borgna
Elliot Antal a speaker at the BOLO digital marketing conference
Elliott Antal
BrettMcCoy a speaker at the BOLO digital marketing conference
Brett McCoy

Nathan Safran – The Content that Moves People to Buy

Plenty of industry research has been published about the content marketing tactics marketers use to capture and convert traffic. Far less has been published about the types of content that actually resonate with consumers. In this session, Nathan Safran, former Forrester Research Analyst and CEO of Blue Nile Research, will present new research on how consumers use online content in their research and buying process. Nathan will examine the kinds of content that resonate most, how distinct content types appeal to different personalities and highlight differences in how B2C vs. B2B buyers leverage content in their buying journey.
Nathan Safran

Claire Friedman – Being Fucking Stupid

Your campaign was great until everyone got scared of looking dumb. Be confident with your stupid ideas. Your final product should be stupid too.
Claire Friedman a speaker at the BOLO digital marketing conference
Claire Friedman

Matt Cronin – WoM Insight at the Core

WoM insight at the core of strategy and performance optimization. As advertising professionals we’re initially trained and then continually honing our ability to change perceptions and influence consumer behaviors through established advertising channels. Yet consumer behavior is most influenced by word-of-mouth. In this session we’ll explore techniques used to understand how online WoM can be used to gather valuable insights to directly inform marketing strategy and improve performance results.
Matt Cronin a speaker at the BOLO digital marketing conference
Matt Cronin

John Hall – Influencing Decision Makers

How to dominate your industry by influencing decision makers. Gaining trust, influencing decision makers, and differentiating your product or service are vital to being successful. Content can play a large role in informing consumers, overcoming sales barriers, and establishing credibility for your brand. Furthermore, content is a nonpromotional way to talk about your brand and enable customers to picture themselves solving their problems using what you have to offer. John Hall, Cofounder and CEO of Influence & Co., will discuss how you can leverage your company’s expertise and raise key employees brands to achieve all of the above. He’ll also...
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John Hall a speaker at the BOLO digital marketing conference
John Hall

Business Development Breakout

This year, BOLO is featuring a breakout session devoted specifically to business development. Are you an agency leader looking for new strategies for client on-boarding, creating interesting and marketable pitches, and how to talk to and satisfy the needs of high-profile clients? Well the Business Development track is the place to be Monday evening after the BOLO bar break. Hear presentations from Drew McLellan, owner of the Agency Marketing Institute, Susan Baier, founder and head honcho of Audience Audit, and Lisa Colantuono, co-president of AAR Partners as they teach you how to get ready to play in the agency big...
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Susan Baier a speaker at the BOLO digital marketing conference
Susan Baier
Lisa Colantuono a speaker at the BOLO 2015 digital marketing conference
Lisa Colantuono

General Session Breakout

Running alongside the Business Development Breakout on Monday the 19th will be the General Session Breakout. This breakout will focus on the implementation of digital strategies that hit multiple types of audiences over a variety of different platforms. Join Erik Muendel, CEO/CCO of Brightline Interactive, James Nord, co-founder of Fohr Card, and Greg Perlstein, Director of Strategy & Partnerships at TMI Agency as they speak on topics such as creative story telling through new technology and how to move millennials to action. Session information: Erik Muendel: How Creative Technology Is Changing Brand Storytelling Brands are constantly looking for new ways...
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James Nord a speaker at the BOLO digital marketing conference
James Nord
Erik Muendel a speaker at the BOLO digital marketing conference
Erik Muendel
Greg Perlstein a speaker at the BOLO digital marketing conference
Greg Perlstein

Monday Night Cocktail Hour – Brought to you by Paprika

Come relax, take a load off, and mingle with fellow BOLO attendees and speakers at the Monday Night Cocktail Hour. Brought to you by Paprika
Day 3
20 Oct 2015

More sessions coming soon!

Stay tuned for more session information!

Evolution of Media Strategy

Adam Rymer, President of Legendary Digital Networks, and Amy Venier, Head of Advertising/Partnership for Legendary Digital Networks, discuss the evolution of media and how to capitalize on greater interaction with the audience. Discussion will include emerging trends in branded videos, ad sales strategies, and audience development as it relates to creative content and digital media. 
Amy Venier a speaker at the BOLO digital marketing conference
Amy Venier
Adam Rymer a speaker at the BOLO digital marketing conference
Adam Rymer

Naama Bloom – Storytelling for Marketers

Learn how HelloFlo used customer insights to create content that was memorable and shareable. Why emotional resonance in the most important factor when telling a story and where you need to look for customer insights. Hint: Not in focus groups.
Naama Bloom a speaker at the BOLO digital marketing conference
Naama Bloom

Matt Britton – MRY

Session description available soon!
Matt Britton a speaker at the BOLO digital marketing conference
Matt Britton

Yvonne Tocquigny – ROI on Creativity

What is the ROI on creativity today? Marketers are placing increasing focus on investing in tools, databases, and process. But where’s the creativity? What is the role of creativity in today’s successful marketing plans, and what should you spend to get it?
Yvonne Tocquigny a speaker at the BOLO digital marketing conference
Yvonne Tocquigny

Gravity – Big Business from Niche Markets

Presented by Luba Tolkachyov and Yuriy Boykiv of Gravity. Learn how a deep understanding of the competitive market place can position your business for success.
Luba Tolkachyov a speaker at the BOLO digital marketing conference
Luba Tolkachyov
Yuriy Boykiv a speaker at the BOLO digital marketing conference
Yuriy Boykiv

Ben Peters – Struck

Session description available soon!
Ben Peters a speaker at the BOLO digital marketing conference
Ben Peters

Michael Kaushansky – Havas

Session information coming soon!
Michael Kaushansky a speaker at the BOLO digital marketing conference
Michael Kaushansky

John Baker – Mirum

Session information available soon!
John Baker a speaker at the BOLO digital marketing conference
John Baker

Ben Berkley – Your Friend In Digital Marketing: How ‘The Onion’ Is Not That And Will Crush You

Offering a break from listening to better-dressed people making up phrases like “immersive synergism” and “agile ideation,” America’s Finest News Source brings a rare behind-the-scenes look at how it produces, promotes, and presents its objectively superior content, and shares a few valuable lessons about engaging audiences, standing out among competitors, and creating a valuable and respected product, which are all things they do better than you.
Ben Berkley a speaker at the BOLO digital marketing conference
Ben Berkley

BOLO Digital Marketing Conference

BOLO is a digital marketing conference taking place October 18th-20th in Tempe, AZ